SuperFerry was born
out of nearly a century of shipping experience. In 1907, the
Aboitiz business embarked on a shipping venture that led to
many innovations in the industry, including the creation of
SuperFerry in 1990 and the SuperCat in 1995. Sea travel became
a whole new experience for Filipinos. Now we enjoyed the extraordinary
quality of SuperFerry and SuperCat: second to none standards
of safety and Filipino hospitality in the comfortable environment
of our vessels.
WHAT MAKES US DIFFERENT?
We believe that every passenger’s journey should be
a unique and enriching experience, as memorable as the reaching
ones destination. A journey is not about time lost but time
gained. It’s a voyage ripe with possibility from the
moment a trip is booked on our nationwide online ticketing
system or the Internet, to the moment you return home safe
and sound. Our new brand drives us towards these goal.
WHAT DO WE STAND FOR?
Our brand promise…A PASSION
FOR SERVICE.
Our ambition is simple…to provide the best travel experience
to our passengers. We place the highest importance on making
every voyage safe, enjoyable and comfortable. We strive to
keep our vessels clean and on schedule. We work to make the
SuperFerry and SuperCat affordable options. All these we deliver
as a united team that is passionate about our service.
OUR BRAND ATTRIBUTES
Our brand attributes are the building blocks of our brand.
They define the way we behave and set us apart from our competitors.
SIMPLE
Our approach and our delivery style are simple. Our policies
and processes are easy to understand and implement.
ENJOYABLE A journey
on the SuperFerry is an enjoyable experience. Ever aspect
of our service helps the customer feel happy during the
trip.
PASSION TO
SERVE The quality of our service reflects our passion
to serve. We continually strive to find ways to delight those
whom we serve.
ALWAYS
AN OPTION We work hard to ensure that we are always
an option. We recognize that we have diverse passengers
so we provide varied schedules and a range of affordable
rates our passengers can choose from. We make it easy
for them to purchase tickets by being available wherever
they are. |
OUR NEW SUPERFERRY BRAND IDENTITY
Our colors: Cyan represents
the nautical heritage that is in our business and Orange
represents the SuperFerry passion for service and excellence.
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